Women-Owned Small Business Entrepreneur Series // Rebecca-Linh Rodgers of No Nuts Beauty

As we near the end of May we are closing out Food Allergy Awareness Month.  All this month I have been featuring a new allergy-related small business in our Women-Owned Small Business Entrepreneur Series. Today we are featuring Rebecca of No Nuts Beauty

No Nuts Beauty is an online store that makes their own line of allergy-friendly bath and beauty products.  They are serious about natural skin care for those who want transparent labeling of ingredients.  As a food allergy Mom, Rebecca understands food allergies on a very personal level and she wanted to provide natural products for those with food allergies and those who have loved ones or friends that have food allergies and want to create a safe environment.

I would like to thank Rebecca for giving us a glimpse into her life and sharing No Nuts Beauty with us.  After the interview be sure to connect with No Nuts Beauty on Facebook and Instagram.
 
Please tell us a little bit about yourself?
My name is Rebecca-Linh and I’m the owner and creative director for No Nuts Beauty. I’m a chef’s wife and mother to 2 amazing daughters. We homeschool and enjoy living life in Denver, CO.
 
What does your business do?
No Nuts Beauty makes allergy-friend bath and beauty products.
 
Who is your target audience or market?
Our audience is for anyone who is serious about natural skin care, however, our major target is for those who have loved ones with food allergies or have food allergies themselves. As a mother to a teen daughter with several severe allergies, including coconut, I realized that most natural products on the market are not only unsafe for her, but are also not safe for me to use around her. You can definitely say that I have allergy moms / parents hugely in mind.
 
What year did you start your business?
No Nuts Beauty originally started out as a small beauty blog in 2015 focussing attention on beauty products that were safe for those with food allergies. I soon realized there was a serious need for allergy-friendly bath and beauty products and decided to launched our line in early 2017.
 
What were you doing before starting your business?
I’ve been a professional photographer for the last 15 years. My first decade was mostly portraits and wedding work, and then I transitioned into more commercial and corporate projects. That experience has been hugely beneficial in how I wanted to creatively navigate No Nuts Beauty’s products.
 
Where is your business located? Do you have a dedicated workspace?
Beautiful Denver, Colorado! I have a dedicated creative studio adjacent to our home where I operate both No Nuts Beauty and photography.
 
 
What would you say your biggest success has been? What was the key action that led to this success?
Our biggest success is being embraced by the allergy-friendly company. As an allergy parent and consumer, I know this community looks for quality, and above all else, transparency. Their trust needs to be earned, and I truly understand that.
 
What would you say your biggest failure has been?
Unsure if I’m huge into labeling anything as a “failure”. If something goes unplanned, there’s usually a lesson to be learned. However, finding a typo on expensive labels makes me cringe; it really hurts.
 
What did you learn from this failure and how have you changed things to prevent this from happening again?
I hired a copy editor. Seriously.
 
What has been your biggest challenge as a small business owner?
Being able to forecast what customers are going to purchase. There hasn’t seemed to be any rhyme or reason. We can be completely prepared for a certain promotion or holiday, and then someone will mention one of our products on social media (often times in a private Facebook group we don’t have access to) and we see a spike of sales go in a different direction. It keeps me on my toes to be as prepared on our side as possible.
 
Was there ever a point where you wanted to give up? If so, why?
No, I don’t really believe that’s even an option.
 
What do you love MOST about being an entrepreneur? 
When people tell you they LOVE your product. Creative freedom. Flexibility in my schedule.
 
What do you love LEAST about being an entrepreneur?
Feeling overwhelmed with all the tasks that need to get done. I enjoy working for myself but it can be (very) isolating at times. I actually don’t mind working alone and quite enjoy solitude, but I often need to remind myself to come up for a breather and go grab coffee and engage in some adult conversations.
 
How have you funded your business? How long has it taken you to see a profit?
No Nuts Beauty is self-funded. It’s taken about a year to see a profit considering we’ve continued to reinvest in our company to increase the variety of products we carry.
 
Did you always see yourself owning a business? If so, is this the business that you thought you would be owning? If not, what did you think you’d be doing?
Yes and no. The business of photography fell into my lap and seemed like the most obvious and natural fit. No Nuts Beauty was serendipitous and is well-suited. Doing photo work for No Nuts Beauty beautifully intertwines.
 
Where do you see your business in the next 3 to 5 years?
Obviously, more refined as a business. I’d love to see our products in more online and retail boutiques that support and feature other local/ small businesses. I’d like to continuously develop new products and establish our blog into a more in depth allergy-friendly resource.
 
 
What advice would you give to other women that are interested in starting their own business?
Running your own business is multi-faceted and you will be challenged in so many ways. You may find an area that you’re not as great at but don’t let that discourage you! Find the opportunity to outsource where you might be lacking, whether it be web design, photography, accounting, logos design, or marketing. Guess what? There are a LOT of women you can hire (you might even have products or services you can trade), and that’s how we make world go ‘round.
 
What is one program, tool or app that you can’t live without for your business? (If you have more than one, please feel free to share more!)
1) My camera 2) Lightroom / Photoshop 3) Instagram – Being able to genuinely connect with the allergy community on Instagram and share what we do through imagery has been a huge factor in finding customers.
 
What does your day to day in your business look like?
It really varies day by day. Generally, I make and fulfill orders in the morning and do any computer work in the afternoon / evening. I do everything from creating new products, designing labels, and photographing product. I assign weekly tasks like inventory, accounting, and designing web content to a certain day of the week based on our schedule to make sure those get done. There’s always something different to do so I have to prioritize my days the best I can depending on what needs to get done.
 
As a business owner it can often be hard to find time for ourselves. What are your favorite hobbies and what do you like to do when you are not working?
I’ve been making my own bath and body products for myself for years so my first go-to is doing just that and enjoying what I’ve made in a relaxing long bath or shower. I’m usually reading a few books at a time and I enjoy gardening, cooking, and baking.
 
Is there anything else you’d like us to know about you or your business?
We produce very little waste! What we can’t recycle, we can generally compost. There is very little that goes into the trash, if anything, really. We make our products in small batches and we even make our shower scrubs to order! I try to make as many eco-friendly decisions as possible, and for now, this model works. With making our customer’s shower scrubs to order, not only do they receive freshly-made product, we don’t waste ingredients or packaging with products sitting on our shelves.
 
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Thank you so much to Rebecca for taking the time to share her story and more about No Nuts Beauty.  Remember to check out No Nuts Beauty and connect with them on Facebook and Instagram.
 
Are you a small business owner?  Do you have a story to share?  Help others discover, learn, and support your business too!  Contact Katie at: kate (at) busybeekate.com for details or through our contact page.
 
Be sure to stop back next week for another interview and don’t forget to check out our past interviews here.
 
 
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