Women-Owned Small Business Entrepreneur Series // Elizabeth of Naturally Curated

This week we are featuring Elizabeth from Naturally Curated.  Elizabeth and I were connected through and friend who knew we had the same interests, and she was right!   I am in love with what Naturally Curated does, from their mission to the wealth of information shared on her blog down to just how beautiful her website is, you can tell Elizabeth is passionate about what she does.
Elizabeth and Naturally Curated are also currently running a campaign to save the bees – something I am super excited about. 
Naturally Curated is a great a one-stop shop for natural, local, organic, fair trade and eco-friendly products, and also American Made.  What’s amazing is that Elizabeth can stock all of her products in her home warehouse.  I have a feeling she’s going to grow out of her space soon!  She really has an amazing range of products to choose from and she is there to help you find the best products and will also help curate corporate gifts.
You can shop individual products and also subscribe to a quarterly subscription box to bring natural, organic, and eco-friendly products to your doorstep directly.  
Be sure to visit the Naturally Curated website and connect with them on Facebook and Pinterest.
(photo courtesy of Elizabeth)
Please tell us a little bit about yourself?
I am a wife, and a mom to two littles.
(photo courtesy of Elizabeth)
What does your business do? 

We curate gifts that are natural, organic & eco-friendly, to make more conscious purchase decisions simple for our customers.

(photo courtesy of Elizabeth)
Who is your target audience or market? 
Anyone looking for more conscious or unique gifts.
What year did you start your business? 
What were you doing before starting your business?
Staying at home with my young children.
Where is your business located? Do you have a dedicated workspace?
Out of my home currently. Yes, I have an in-home office and warehouse area.
What would you say your biggest success has been? What was the key action that led to this success?
We were able to provide hundreds of conscious gifts to corporate clients over Christmas. They were looking for unique offerings that would be more attention getting and stand out amongst all of the cookie and popcorn tins! We simply asked for the business and followed through with concierge service.
What would you say your biggest failure has been?
I think it’s too soon to consider anything a failure, at this point. However, something I would change would be to fully understand the subscription box industry before taking the leap to offer a subscription box!
What did you learn from this failure and how have you changed things to prevent this from happening again?
I have learned that I would do more due diligence next time. However, I do wonder if I wouldn’t have launched a subscription box had I known how different the business model was.
What has been your biggest challenge as a small business owner?
Competing with large corporations who have better negotiating power, cheaper shipping rates, social media teams, etc.
Was there ever a point where you wanted to give up? If so, why?
Entrepreneurs don’t give up – it’s in our blood to fight 🙂
What do you love MOST about being an entrepreneur?
The flexibility of being able to be with my kids, and controlling my own destiny.
What do you love LEAST about being an entrepreneur?
Work never turns off.
How have you funded your business? How long has it taken you to see a profit?
I am self-funded, and continue to reinvest in my business.
Did you always see yourself owning a business? If so, is this the business that you thought you would be owning? If not, what did you think you’d be doing?
I’ve always been very entrepreneurial. If I don’t own this business in the future, I’m sure there will be more!
Where do you see your business in the next 3 to 5 years?
We are growing monthly, as the word gets out! We hope to see huge growth, a larger environmental impact, greater influence in the market, and a dedicated membership.
What advice would you give to other women that are interested in starting their own business?
Do your homework — Research, write a business plan, make monthly goals, and then do it!
What is one program, tool or app that you can’t live without for your business? (If you have more than one, please feel free to share more!)
My camera app on my phone!
What does your day to day in your business look like?
Normal business days, I work in the mornings while my kids play. I dedicate my afternoons to my children and then jump back to work projects once they are down for the night. Around holidays and subscription box shipping days, it’s all hands on deck and we work extremely long days.
As a business owner it can often be hard to find time for ourselves. What are your favorite hobbies and what do you like to do when you are not working?
For self-care I love to garden, cook, read, sew, and spend time with my family! I also like to get a massage, take day trips, and try new restaurants.
Is there anything else you’d like us to know about you or your business?
The majority of the companies we work with are US based small businesses. It is so fun to tell their story, and watch it intertwine with our own. Anyone who purchases off our site is supporting at least 2 small businesses – mine and at least one other.
Thank you so much to Elizabeth for taking the time to share her story and more about her business with us.  Remember to check out her website and connect with her on Facebook and Pinterest.
Are you a small business owner?  Do you have a story to share?  Help others discover, learn, and support your business too!  Contact Katie at: kate (at) busybeekate.com for details or through our contact page.
Be sure to stop back next week for another interview and don’t forget to check out our past interviews here.
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