Women-Owned Small Business Entrepreneur Series // Dawn Wertman of Pure Haven

Welcome to a new series on Busy Bee Kate featuring fellow women entrepreneurs.  

When I took the leap and started my first business, Vintage Vinyl Journals, I found it really important to connect to other women in business, and as a small business owner I met so many wonderful and supportive people along the way.  I was grateful to learn from others and build a strong network of female colleagues.  

I would like to now continue this connecting and networking on the blog and to virtually create a space for like-minded women.  A place for women in business to share their experiences, where we can learn from, discover new products and services, get encouragement, and support each other.  

The first feature is with Dawn Wertman of Pure Haven, and before we jump into the interview I want to share the story of how Dawn and I met.  Dawn and I both lived on the East Coast (Philadelphia area) for all of our lives.  Dawn and I never met even though I used to work in the same town where she lived. (As far as we know) our paths never crossed until about 3 years ago in California.  

Dawn and her family relocated to the West Coast about the same time my family did.  We both have a daughter around the same age and we made a mutual friend, and, the rest is just history! 

Without further ado welcome to the first interview of the “Women-Owned Small Business Entrepreneur” Series and our first feature, Dawn Wertman of Pure Haven.  I hope you enjoy this interview and her passion for helping others shines through.  Dawn always has a smile on her face and has great goals for her business in the next 3 to 5 years.  You can find out more about Dawn and Pure Haven on her website and business facebook page.

Please tell us a little bit about yourself?
I am passionate about educating consumers on how to read and interpret their products labels. I love to learn from others and collaborate with other women in business. I am Mom of a 4.5 year old daughter, lived on the East Coast for over 40 years and resided on the Peninsula for the last 3 years. I also have over 20 years experience with children.
 (photo courtesy of Dawn Wertman) 
What does your business do?
Empowers families to choose the healthiest lifestyle possible.
(photo courtesy of Dawn Wertman) 
Who is your target audience or market? 
Women 25-55
What year did you start your business?
What were you doing before starting your business?
12 years in Corporate Finance, 5 years in Corporate Marketing, 5 years in Elementary Education
Where is your business located? Do you have a dedicated workspace?
Home office.
What would you say your biggest success has been? What was the key action that led to this success?
Networking has been my biggest success, in addition to Team training from my unbelievable upline.
What would you say your biggest failure has been?
Getting in my own way. Working on becoming more efficient and implementing systems within my business.
What did you learn from this failure and how have you changed things to prevent this from happening again?
 Collaborate and implementing systems.
What has been your biggest challenge as a small business owner?
Building a business team and consistent sales.
Was there ever a point where you wanted to give up? If so, why?
Not yet.
What do you love MOST about being an entrepreneur?
Scheduling my own hours that fit within the parameters of being a Mom first and foremost.
 (photo courtesy of Dawn Wertman) 
What do you love LEAST about being an entrepreneur?
The burden of being successful on my own shoulders can sometimes be stressful.
How have you funded your business? How long has it taken you to see a profit?
My own investment. A little over a year, I’d say.
Did you always see yourself owning a business? If so, is this the business that you thought you would be owning? If not, what did you think you’d be doing?
No, I didn’t. Not until a friend of mine shared with me how to really interpret personal and home care labels. I thought I’d be teaching Full Time once my daughter started Kindergarten or First Grade.
Where do you see your business in the next 3 to 5 years?
A strong team of 100 or more Consultants! 🙂
What advice would you give to other women that are interested in starting their own business?
Be patient, stick with it, and believe in yourself!
What is one program, tool or app that you can’t live without for your business? (If you have more than one, please feel free to share more!)
My Google Calendar, Facebook (for training, communication, networking and educating), and Inigo Digital business cards.
What does your day to day in your business look like?
Network, educate, Training for myself and my team, and weekly Team conference calls.
As a business owner it can often be hard to find time for ourselves. What are your favorite hobbies and what do you like to do when you are not working?
Exercise, mani/pedi, beach, bike riding with my daughter.
Is there anything else you’d like us to know about you or your business?
Our products are guaranteed non toxic and manufactured in a USDA Organic Certified manufacturing plant. And the investment in the business is only $149 with no membership fees or monthly minimums.
(photo courtesy of Dawn Wertman) 
Thank you Dawn for sharing your story and inspiring other women to become entrepreneurs!  You can find out more about Pure Haven at Dawn’s business website and business facebook page.
Are you a small business owner?  Do you have a story to share?  Help others discover, learn, and support your business too!  Contact Katie at: kate (at) busybeekate.com for details or through our contact page.

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