Corrie is a mom, educator and entrepreneur at heart. She has a degree in elementary education and psychology and has spent years working in the field of education. Kelsa is a mom, designer and teacher that has spent years working in the mental health field. In 2013 she launched her first business, Happy Patches.
Wonder Crate is a monthly subscription box that promotes social emotional learning and empowers kids ages 5-8 to make a difference in the world. Each month, they gain real world skills to be more confident, manage emotions, embrace challenges and stay positive.
Our target audience is moms that want to make sure their kids are equipped with the social emotional skills they need to cope and live happy balanced lives so basically all moms!
Kelsa was running Happy Patches, a Mindful Moms group and teaching. Corrie was consulting for start-ups.
It is an online business so we are both able to work from home offices.
Getting started and getting that first subscriber. You put your idea out in the universe and just hope that others will like it as much as you do. We knew when we shipped our first month of boxes that our mission of providing kids with the social emotional skills they needed to live happy healthy lives had begun.
Each day we are learning something new. We struggled with the age range for our box in the beginning and finding activities that worked well for everyone. In our first box we didn’t test all the activities on the full age group & discovered one of the activities was too challenging for 4-5 year olds. We then adjusted our age range to 5-8. We don’t want the activities to be so challenging for a 5 year old that they get frustrated but at the same time we want the 8 year old to be challenged in order to grow. It is tricky.
Luckily, Kelsa’s kids are 5 & 7 so we now test all activities and books on both of them to make sure they work for the full age range.
Marketing and getting the word out on a small budget. Luckily, we live in an age of social media. I don’t know how small businesses did it before social media. Advertising is very expensive.
The beauty of a partnership is that when one person is having doubts, the other person is there to remind them of the importance of what they are doing and why they are doing it. As hard as it can be, we can’t imagine doing anything else.
We love that it is a new challenge everyday and we are constantly learning new things. Plus we get to make a difference in the world in our own unique way.
Constantly learning new things. In the beginning there was so much new technology to learn. We are constantly learning about new apps and services to help our business. It can be overwhelming.
We funded it ourselves. Our revenue is steadily increasing but it has only been 3 months so we are not profitable yet.
I had been helping other people with their startups and was trying to learn as much as I could so I could start my own business when the timing was right. Kelsa was already a small business owner in a different field. When we reconnected last year, we started brainstorming ways to build a company together that combined our passion for bringing social emotional learning to kids.
We will continue to grow our subscription customers but also hope to add a line of retail products for developing emotional intelligence. We want kids all over the world to have the tools they need to live happy, healthy lives.
Just do it! If your passionate about something don’t let fear stop you. Expect it, and move forward anyway. There are so many great resources out there for starting a business- use them all (books, Internet, podcasts, Facebook groups, etc). Also, find a great community of entrepreneurs for support. We are part of several groups on Facebook and have several mom friends that run their own businesses that we can ask for help or support.
For social media, Word Swag is a great app for creating posts. Asana helps us divide up tasks. Mailchimp is great for building our email list and sending out newsletters. We recently started an affiliate program using Refersion.
Since we are both moms we try to get most of our work done between 8-3. However, we usually get back on the computer after the kids are in bed. As an entrepreneur, no two days are the same.
We both like to read & run. Kelsa is attempting to run a marathon in every state.
Wonder Crate is all about empowering children! We want to teach all children the social and emotional skills that will empower them to explore their world, challenge their current abilities, look for ways to make the world a better place, and expect their own efforts WILL change the future.