Women-Owned Small Business Entrepreneur Series // Candice Mizell of Apostrophe Box

Welcome to another interview of the “Women-Owned Small Business Entrepreneur” series on Busy Bee Kate. 

Today we are featuring Candice Mizell, owner and founder of Blue Spider Books and Apostrophe Box.  In both of her businesses Candice spreads her love for books, both old and new. 

Thank you so much to Candice for taking the time to share her story and more about your businesses. Remember to check out Apostrophe Box and connect with them on Facebook, Twitter, Instagram, and Pinterest.

Please tell us a little bit about yourself?
Hi! I’m Candice and I’m co-founder of Blue Spider Press, LLC, under which umbrella operates Blue Spider Books and Apostrophe Box. With support from my awesome husband-person, I spend evenings and weekends making all the things! I’m the mom of two hilarious kiddos and I have a full-time day job.
What does your business do?
We strive to spread the love for books, both old and new. Apostrophe Box is a subscription service geared toward coffee-loving bibliophiles. This monthly box features new hardcover books from a variety of genres and coffee that is sourced from small roasters across the US. A usable item (such as candles, mugs, or journals) and a small snack are also included! Blue Spider Books has a subscription component that delivers the magic of a used bookstore. The package includes a mixture of vintage and more contemporary secondhand books plus a hot beverage. Gift box options and handmade soy candles are also created under the Blue Spider Books brand.
Who is your target audience or market? 
Our ideal customer is an open-minded adult who loves books and coffee! Whether old books or new, a love of books is a requirement.
What year did you start your business?
What were you doing before starting your business?
I’ve dabbled in previous entrepreneurial endeavors, dating back to fundraisers in grade school! There are a lot of pieces to the puzzle that has formed to show the picture of where I am today.
Where is your business located? Do you have a dedicated workspace?
The business exists mainly online, with the home base being an office and spare room in our home. Of course, the dining table always manages to be commandeered by some project or another!
What would you say your biggest success has been? What was the key action that led to this success?
I feel like I’m still reaching toward my “biggest success” as far as business ventures go, but my best attribute is definitely perseverance and determination!
What would you say your biggest failure has been?
Failures are relative and each one serves as a stepping stone toward the next better decision.
What did you learn from this failure and how have you changed things to prevent this from happening again?
Fail better. Definitely.
What has been your biggest challenge as a small business owner?
The balance of the day job, mom/home life, and business life is an ongoing struggle. There’s never enough time!
Was there ever a point where you wanted to give up? If so, why?
There have been points where the balance was especially precarious and I felt like I couldn’t handle everything. It’s tough to do everything.
What do you love MOST about being an entrepreneur?
The creative process and seeing the result of all the hard work!
What do you love LEAST about being an entrepreneur?
Having to borrow time from other aspects of life.
How have you funded your business? How long has it taken you to see a profit?
Bootstrapping it and hoping that this year will show our best profit yet!
Did you always see yourself owning a business? If so, is this the business that you thought you would be owning? If not, what did you think you’d be doing?
My dream business has always been to own a bookstore coffee shop located in the heart of downtown. Of course, I’d live above the store, too!
Where do you see your business in the next 3 to 5 years?
Growing and evolving into a sustainable income that will get us out of our 9-5 life!
What advice would you give to other women that are interested in starting their own business?
Don’t compare yourself to others. Own your work and your creative side and take pride in it!
What is one program, tool or app that you can’t live without for your business? (If you have more than one, please feel free to share more!)
What does your day to day in your business look like?
When I’m in business mode, I’m either holed up in the office, tapping away on the keyboard OR, I’m carrying on three conversations with the kids and husband while creating the next new thing.
As a business owner it can often be hard to find time for ourselves. What are your favorite hobbies and what do you like to do when you are not working?
Haha! I feel like I’m always working. I love to read, write fiction when I take time, take photos, watch movies with the family, and make things.
Thank you so much to Candice for taking the time to share her story and more about Blue Spider Books and Apostrophe Box. Remember to check out Apostrophe Box and connect with them on Facebook, Twitter, Instagram, and Pinterest.
Are you a small business owner?  Do you have a story to share?  Help others discover, learn, and support your business too!  Contact Katie at: kate (at) busybeekate.com for details or through our contact page.
Be sure to stop back next week for another interview and don’t forget to check out our past interviews here.
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