When I walked over to the booth I was surprised to see Bamba peanut puffs alongside other Gratify Foods products and (what I thought was) a new product, Peanut Puffs. I inquired and the rep told me that Bamba peanut puffs are made by the same company as other Gratify Foods. I did some digging myself, and it does appear that Osem USA, maker of Bamba, owns Gratify Foods.
I also did some digging online about the peanut puffs being put onto the market for adults, and nothing came up. When I talked with the representative at the show he showed me the new packaging and we discussed the ‘new’ product hitting U.S. markets soon. While this really is just a rebranding of a current product it is something to be on the lookout for.
Here’s a photo of the peanut puffs, and how the new packaging will look. As you can see, they are the same product as Bamba.
Bamba peanut snack has been in the news a lot recently in the U.S. with the release of the LEAP study and the new recommendations for early introduction of peanuts. Bamba is a baked snack containing 50% peanuts, enriched in vitamins and iron and free of preservatives and food coloring.
Bamba is the bestselling snack in Israel, accounting for close to a quarter of the snacks market. 90% of Israeli households buy Bamba regularly and the peanut flavor is the winning flavor that has made Bamba part of Israeli culture.
I had never tasted Bamba snack, and since I don’t have a peanut allergy (my daughter does,) I decided to give them a try, and I wasn’t a fan. They are like a sweet version of puffed cheese balls, which I despise.
Just wanted to do a quick post to flag for those that have peanut allergies or children with peanut allergies to be on the lookout for these.